PULSATING BEGINNINGS

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WHAT'S IN THE NAME OF PULSE?

The name Pulse was founded on the premise of an old musical genre of the 90’s called trip-hop. As the rhythmic throbbing beat pulses behind the background, the whole concept and narrative of the brand image started falling into place.  The hauntingly dark and private mood of the song had drawn the founders to build the style around it. From how the brand looks, behave and even dictates the line of cakes Pulse offers. Desserts are very personal. We crave it when we are blissful or in love, and we also have it when we are depressed or lonely. It’s rooted in emotions, and that’s what makes us alive, like a beating PULSE.  The founders of Pulse Patisserie wanted their customers to be in that personal space where they foster their relationship with desserts. The aim is to nurture than to spoil, to indulge and yet to restrain, to strike a balance like all things in life.

Three founding partners created Pulse, all chefs in training but decided to branch out to their corresponding expertise later on. A pastry chef who builds and layers the flavour of the cake passed onto the cake artist who meticulously decorates it. Finally, the storyteller ties it all together and present the cake. The team whips to peaks to producing playful ideas of desserts, from original creations like Salted Egg Yolk Cream Puffs, Cake Capsules, and Cake Personas. It’s the teamwork and camaraderie that reflects what Pulse is today, to provide a different view of pastries and to demonstrate a more profound understanding of the taste ‘sweet’.